Developing a naming contest and public relations campaign for North America’s first ski area wind turbine – a 1.5 megawatt monster at Jiminy Peak Resort called the “Zephyr.”
CW-X (performance running apparel) • Dooley Intermed International • EvoLux Transportation (charter helicopter service) • ExpeditionNews.com (monthly exploration newsletter) • Fairbank Group - Jiminy Peak, Bromley, Cranmore ski resorts • IcelandNaturally.com (marketing co-op) • Lake Havasu (Ariz.) Convention & Visitors Bureau • OGWA Corp. - pressurized hydration system • Spartan Race - international mud and obstacle racing • The Running Event, Austin trade show, December • The Running & Fitness Event for Women, Chicago • trimino (protein infused water) • VoicesofSept11.org (pro bono)
Jeff Blumenfeld is founder of Blumenfeld and Associates, LLC. He has personally managed the public relations needs of some of the most iconic brands in America, including 3M Thinsulate, CIGNA, The Coleman Company, Du Pont, Iceland Tourist Board, Konica USA, Lands' End, Orvis, Ralston Purina, Raymarine, Russell Corp., Sikorsky Aircraft, State Street Bank, Timberland, Timex, Virgin Atlantic, Wacoal Sports Science Corp. (CW-X performance apparel), and W.L. Gore & Associates.
Blumenfeld is also the founder and current publisher and editor of Expedition News, a newsletter, Web site and blog he started in 1994 to assist companies in selecting and activating adventure marketing opportunities.
Author of two books on adventure sponsorship, he is a fellow of both The Explorers Club and Royal Geographical Society. Prior to establishing Blumenfeld and Associates in 1980, he was vice president at New York public relations agency Dorf/MJH. Before that he was an account executive at Burson-Marsteller Public Relations, also in New York.
Jamie Gribbon joined Blumenfeld and Associates in 2002, and is a graduate of the University of Georgia with prior experience in public relations gained through Jacobs & Prosek Public Relations (currently Prosek Partners) in Connecticut.
He has handled the day to day needs of clients including LEKI, Mares scuba gear, Orvis, and W.L. Gore and Associates, and has traveled to Iceland for the Iceland Tourist Board. Twice a year he launches the new CW-X Conditioning Wear collection at the Outdoor Retailer Summer and Winter Market trade shows in Salt Lake City.
JV INTERNATIONAL - MICHELIN LICENSED PARTNER FOR TECHNICAL SOLES - NAMES BLUMENFELD AND ASSOCIATES PUBLIC RELATIONS IN U.S.
COMO, Italy (8 March 2016) - JV International (JVI), the global strategic licensed partner chosen by MICHELIN® for the design, development and manufacturing of high-performance MICHELIN-branded technical soles based on the premium tire maker's quality and advanced tire technologies, today named Blumenfeld and Associates Public Relations as its U.S. agency.
Blumenfeld and Associates is based in Boulder, Colo., and will help promote MICHELIN Technical Soles activities in the U.S. that will include public relations, special events and sponsorship support. JVI is based in Italy with partnership offices in Como. Its design and product development center is in Verona.
The announcement was made jointly by Ambrogio Merlo, managing director of MICHELIN-branded Technical Soles partner, and Jeff Blumenfeld, president and founder of Blumenfeld and Associates PR. The Blumenfeld agency will work closely with the Italian company's public relations firm in Europe, LDL COMunicazione.
MICHELIN tire-inspired footwear outsoles are targeted for the outdoors, work and safety, lifestyle and extreme sports. In the U.S., this unique footwear is available at retail stores that carry shoes manufactured by Northwave, Ride, Salewa, TCX and Under Armour. Further partnerships include Kodiak Group Holdings Co., Hi-Tec, Magnum and other brands. Additional manufacturing companies will be announced by the Blumenfeld agency at the Outdoor Retailer Summer Market in Salt Lake City on Aug. 3-6, 2016, and Interbike in Las Vegas on Sept. 21-23, 2016.
Tires and shoes share the same vocabulary: track, sole, tread, roll, stability, safety, performance, rubber and fabric. The added value that the team of designers of MICHELIN Technical Soles offers the market is through co-designing, along with footwear partners, the development of a sole inspired by MICHELIN tires that is integrated with the structure of the upper and the rest of the shoe, thus linking MICHELIN's "ground contact" know-how with the expertise of brand partners.
The Blumenfeld agency has specialized in outdoor recreation since it was founded in New York City in 1980. It currently represents The Fairbank Group (Bromley, Cranmore, and Jiminy Peak ski resorts in New England), Formula4 Media's The Running Event trade show, Wacoal Sports Science Corporation (CW-X brand), and others. Former clients include 3M, Coleman, Duofold, Du Pont, Lands' End, Orvis, Russell, and W. L. Gore & Associates.
About MICHELIN TECHNICAL SOLES
JV International is the global strategic partner chosen by MICHELIN for the design, development and manufacturing of high-performance MICHELIN-branded technical soles. The company is based in Italy with partnership offices in Como and a design and product development center in Verona. It is headquartered in Hong Kong China, along with two production sites and R&D center. The Italian office handles the entire process, from strategic planning, screening of new technologies, R&D, design development, and partner relationship management to marketing and communication activities for the MICHELIN-branded products.
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New Headquarters for Outdoor Recreation and Adventure Marketing Agency; Base Camp for ExpeditionNews.com
BOULDER, Colo. (September 24, 2015) - Blumenfeld and Associates, a New York-area public relations and special events firm specializing in outdoor recreation, the beverage industry, travel, adventure marketing, and developing sponsorships for expeditions around the world, has opened a headquarters office in Boulder, Colo. The expansion places it in a growing hub for the outdoor industry, a specialty of the agency since its founding in 1980 by Jeff Blumenfeld, a Fellow of both The Explorers Club and the Royal Geographical Society.
Blumenfeld and Associates will maintain a presence in Connecticut's Fairfield County where it has been located since 1994.
The move will enhance the agency's goal of expanding its services in the outdoor, travel, adventure and recreation businesses. Clients served include: Bromley Mountain, Coleman, Cranmore Mountain Resort, Du Pont, Formula4 Media (The Running Event conference and trade show), Jiminy Peak Mountain Resort, Lake Havasu (Ariz.) Convention and Visitors Bureau, Lands' End, Miami Bay Beverage Co. (trimino protein-infused water), Orvis, Spartan Race, Wacoal Sports Science Corp. (CW-X Conditioning Wear), and W.L. Gore (Gore-Tex).
The agency publishes ExpeditionNews.com, the country's only monthly newsletter that covers expeditions and adventures, from Will Steger's North Pole and Antarctica historic treks, to a member of Adm. Richard E. Byrd's 1928-30 expedition who returned 60 years later to climb the mountain in Antarctica named after himself, to an adventurer who broke the record for the longest sea voyage (1,152 days).
Blumenfeld is author of "Get Sponsored: A Funding Guide for Explorers, Adventurers and Would-Be World Travelers (Skyhorse, 2014), and speaks frequently on the subject of expedition sponsorship.
"As a major home base for the outdoor recreation industry, Boulder provides brand recognition and legitimacy for outdoor recreation products and services," Blumenfeld said.
"We want to be part of its vibrant, growing community. The fact that it boasts of over 245 sunny days a year provides lots of opportunity to test client gear and apparel."
According to the Boulder Economic Council, Boulder's beautiful setting, outdoor recreational amenities and emphasis on active, healthy living combine to rank it consistently among the healthiest cities in the U.S.
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Blumenfeld and Assoc., LLC PR opens an office in Boulder, Colo.,
famed as home of dozens of outdoor industry products and services, and the Flatirons, pictured above.